Global gaming machines innovator Scientific Games Corp. (NASDAQ: SGMS), has announced that its titles went live in Italy on November 27. It is reportedly the first time that the regulated Italian market has had access to SG Interactive games.
According to the press release, currently, 11 SG interactive titles are certified for release in the country in Southern Europe, including titles such as Rainbow Riches Free Spins, Spartacus Gladiator of Rome and 88 Fortunes, all player-favorite brands. Also available are branded titles including Wonder Woman, Monopoly and Titanic, with other popular licensed brands available as well.
The Las Vegas-based Scientific Games reports that it will follow with proven games from its SG interactive game studios: Bally, WMS, Shuffle Master, Barcrest and the July 2017 acquired UK-based Red7Mobile.
Betsson Group’s StarCasino.it will have first access to the initial offering, with other clients including Sisal, Snai and Bwin to follow. The expectation by Scientific Games is that with continued market growth additional partners will come aboard.
Betsson Group Managing Director of LatAM and Southern Europe, Andrea Rossi, said, “We’re excited to be the first to launch the new SG Interactive titles in Italy. The Company’s library has proven to be popular and successful in our other jurisdictions, and we’re confident Italian players will be thrilled to have these themes available.”
Also commenting on the Italy launch, Leigh Nissim, SVP and Managing Director, B2B for SG Interactive, said, “It’s encouraging to see our games made available to new players in untapped markets. This launch is a fantastic milestone for SG Interactive and an indicator that we’re constantly looking to expand our online presence in Europe. We look forward to working with our partners in Italy to bring players best-in-class gaming content.”
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